Articles in the archives for 2011 January

What is Social Media Marketing?

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this: Click here for entire content.

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White Paper on Social Media – How Businesses Are Leveraging New Internet Marketing Platforms

How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community.

To begin with, 92% of all business searchers now start looking for products and services online, according to Yahoo! But only 26% of small businesses have invested any time or money in online marketing.

Simply put, nearly all customers have shifted to these new platforms but most businesses have not.

If you are one of the businesses who has not yet started online marketing or mobile marketing, please read the White Paper:


Just Click here to get your Social Media White Paper, Your Social Media Blueprint and a free one on one Strategy Session with me
.

Then feel free to contact me for a quick, “no-obligation” online consultation today. I’m here to help….

Kelly Gerards
+1 (719) 379-3344

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Your Online Marketing Blueprint – This is Your Social Media Marketing Blueprint.

Only 26% of small businesses have invested any time or effort
in marketing online. Yet nearly all consumers (97%) use the Internet
to find businesses, products and services.

That means businesses with online marketing strategies are winning.

Here’s the basic blueprint:

Step #1 – Get Out There and Get Found
People need to hear about a business or product or see its name
somewhere before they purchase. Online, this is accomplished when a
business appears in the search engines, directories and social networks
where prospective customers look for information.

Step #2 – Engage With Prospects on Their Turf
Businesses are wise to think beyond their Web sites and reach out to
prospects and customers where they spend time online, whether it’s on
Facebook, Twitter, LinkedIn, YouTube, other social networks, or through
blogs or podcasts.

Step #3 – Continue to Engage and Follow Up
It sounds simple, but this is where most businesses fail on an epic level.
Most businesses miss opportunities to increase their income because
they don’t follow up with their prospects and customers.
They need automated systems.

Please call me to schedule a no-obligation appointment so I can meet
you and develop a detailed blueprint for your business that starts
small and builds incrementally to control costs. I look forward to
meeting you….

Click here for all the details in this free Social Media Mindmap on Pdf
“Social Media Marketing Blueprint and Mindmap”

It’s really detailed, so give me a call and let’s set up a no obligation
strategy session.

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“State of the Internet Address for 2011″ by Mr. Frank Kern

Happy New Year first of all :-)

One of my mentors just wrapped this up for you:

“State of the Internet Address for 2011″

It’s the State Of The Internet Address for
2011 where I share some trends and predictions
that will be very helpful to you.

No opt in, no pitch, just a good message to kick
2011 off.

I hope you enjoy it!
Frank

P.S. Will you do me a favor and forward the video
to any friends you think might benefit from it?

I’m asking because I’d love your help in spreading
the message. So go ahead, be sure to come back and
share your thoughts and click the like button.

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