3 More Critical SEO Mistakes You May Be Making….

Last month, we covered three of the greatest perils that confront modern websites that are trying to do healthy search optimization. This month, let’s take on three more common mistakes that can come up in the process of doing great search optimization: Keyword stuffing and page titles. With this guide in hand, you should be able to confront these nasty website foes and walk into a world with a better-optimized website than ever before.

1. Use, But Don’t Abuse Geographic Search Terms

Our first great evil is keyword stuffing, especially of geographic
terms. Our well-intentioned efforts to optimize our website for lots of local areas can backfire easily: Think about what people search for when they look for your services locally. Then think about your website’s geographic keyword placement. Do you have page titles or text on your site that reads something like “Windshield Replacement Boston Cambridge Somerville Everett”? Do you really want to rank for just “Somerville”? I didn’t think so. That’s how search engines are reading your string of stuffed keywords.

People searching for a town or city name are looking for local information – Like government, local news sources, and others. They don’t want their windshield replaced, their taxes done, or construction work. Optimize for strings like “windshield replacement boston”, not “Windshield Replacement Somerville Boston Cambridge Everett”. If you care about many cities like this, create content for each one. Have a page for each city you serve, and explain your relationship that area, or examples of jobs that you did there. Don’t be shy – it will increase the number of indexed pages on your site, and consequentially your search authority.