Archive for June, 2010

Junk Mail Direct Marketing Merges with Social Media to Create Goldmine? Cool Case Study

Posted by kgerards on Tuesday, 29 June, 2010

Some one has figured it out, and they are called DUKKY?

how Dukky turned a chicken biscuit into a marketing bonanza

1. Chik-fil-A of Covington, La., sends 5,000 pieces of direct mail offering a free chicken sandwich or chicken biscuit with online registration. Each piece features a PURL, a personal URL, unique to each recipient.

2. To get their free chicken biscuit, customers must click onto their PURL and supply their name, e-mail address, birthday and gender.

3. Customers then are offered the opportunity to share the biscuit giveaway via social media, text message or e-mail. Added incentive: They and the people they share the offer with can win free Chik-fil-A sandwiches for a year.

4. Using the Dukky dashboard, marketers track respondents through every step of the process, measuring how many people activated the free sandwich card, how many shared the offer, etc. Through sharing, the Chik-fil-A offer is extended to 14,000 people.

5. More than 1,300 customers redeem the original offer–a 26 percent conversion rate–and the Chik-fil-A store captures 3,400 names and e-mail addresses for future marketing efforts.

For the entire article click here : The Future Has Been Delivered to Your Mailbox

By Jason Meyers   |   Entrepreneur Magazine – July 2010

Category: New and Cool Stuff  
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Qualified House Painter in the Boulder, Colorado..Denver/Front Range Wanted ASAP!

Posted by kgerards on Thursday, 24 June, 2010

I’m looking for, qualified house painting contractors, or home remodeling companies in the Boulder, Colorado, Denver/Front Range Market……I have this problem, people are finding me when they are looking for house painters in the Boulder, Denver/Front Range Colorado area…and I’M NOT IN THE HOUSE PAINTING BUSINESS!

Ok, now join me inside, so that I can show you the PROOF that I’ve already done the work. I recommend
viewing this in “full screen” mode.

Category: Case Study Videos   , , , ,
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“Kelly Gerards, Video Marketing and Social Media Coach…forms Partnership with Nationwide Sales Training Organization.”

Posted by kgerards on Monday, 21 June, 2010

In an exciting business move, Kelly Gerards has accepted a partnership with a major sales training organization, “The Training Center Group“, based out of Atlanta, Georgia. The Training Center offers online and offline training programs to direct sales professionals in 15 different markets such as Real Estate, Mortgage Brokers, etc. They currently have a subscriber base of about 2,000,000 sales professionals and independent businesses and are syndicated in over 2000 offline and online publications.

Kelly was contacted in April 2010 by The Training Center Group, after they had done some extensive research to find an expert in the field of “Video Marketing”, that had verifiable results. They approached Kelly, and his company Blanca Peak Technologies, about the opportunities for a new video marketing training program geared towards Real Estate Professionals. This niche naturally includes Mortgage Brokers, Loan Officers and Appraisers. The Training Center Group felt this was a marketing platform that many sales professionals could benefit from and should be exposed to, so now the initial training series is being launched to 5 other “Sales Professional Niches” such as Human Resource, Inside sales and others.

Kelly says, “This is an excellent opportunity to introduce this marketing platform and my experiences to the small business owner, and direct sales professional in a massive way…. truly, an exciting time for myself and my team!”

For more information and to get on the notification list for upcoming webinar trainings, register here and stay tuned for more updates and educational case studies: Video Marketing Trainings

Category: Articles, New and Cool Stuff   , , , , , ,
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Is Google’s New Update Costing You?

Posted by kgerards on Tuesday, 8 June, 2010

“High rankings in Google search results are coveted by nearly all webmasters, but Google is constantly making changes to keep them on their toes. Actually, Google is said to make roughly one change per day.”

For those of you that have depended on mainly SEO and PPC to assist in getting the top rankings organically…yeah, it most likely is costing you.

But read the other excerpt below, and you’ll realize the facts that those of us who stepped out into the unknown a year ago or more, into the wild west of the “Social Media”, we are truly starting to reap the rewards of these “Google MayDays”..

“Most savvy webmasters have learned by now that they can’t rely on Google rankings alone to drive traffic. This is why social media opportunities presented by networks like Facebook and Twitter have become so attractive. The way people search and obtain information is becoming more and more diversified, not only spread out around different applications (largely due to increased mobile usage), but also within search engines themselves.”

To Read the Entire Article, click here: Google MayDay Updates Strikes Again!!

Category: Articles   , , , , ,
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