Why Google’s Design Revamp Could Be Good for Social Media Marketers?
It’s all about the real estate. As I’ve mentioned in many of my case studies…there’s only soo much space on the first page of Google, first one that dominates wins. Google results pages have historically been about simplicity. Any search “options” have been such a little part of the UI that, let’s be honest, hardly anyone knew they were there.
Before now, Google attempted to predict what users wanted by including universal search (such as news, videos, and images) right in the organic results. Most recently, social conversations (blog posts, twitter updates, etc.) have made their way into the SERPS. Today, a clear left navigation gives users quick access to specific vertical search features right from the results pages:
Read more: ‘Why Google’s Redesign….”