Kelly Gerards……..The Video, Social Media and Mobile SMS Marketing Blog.

Best Viewing Experience in FULL SCREEN.

Best Viewing Experience in FULL SCREEN.

Mobile marketing is obviously red-hot right now.

The challenge is, learning what to do about it.
And specifically what to do in the local markets.

Mobile Marketing Facts

* There are currently 5 Billion mobile phone users world wide

* Approximately 51 million of those are smart phones

*86% of the U.S. population owns a mobile phone

*75 billion text messages are sent each month

* Text messages cannot be blocked, filtered or ignored

* SMS Mobile marketing is more affordable and quicker than traditional methods of communication and more reliable than email

* SMS text messages are received within seconds of being sent

* SMS Mobile Marketing allows your message recipients to respond to your offers or promos in real time

I’ve been checking out the programs that’s
been coming out on mobile and, frankly,
its been disappointing.

Mobile Marketing Live Leads
Let me give you my 2 cents on it.

First, it has a module on local with mobile.

It shows you how to position what they teach
with local businesses. Then, you use the things
from the rest of the program to deliver new
clients to local businesses.

Things like mobile ads, lead generation, phone
call leads, and more. And you can use the software
that comes with it to create your mobile pages.

It was all straight forward with me.

I don’t recommend many things to my Video Marketing Training subscribers unless I believe it helps you be more successful
with your local marketing business.

This is one, after going through it myself, that
I feel is a great value and fits in with the
Local Video Marketing model.

Mobile Marketing Big Time

Hey,

I wanted to tell you about this right away…

If you don’t about know Paul Lemberg yet, you
should. He’s legendary for helping entrepreneurs
generate the profit equivalent of more than $1
Billion in sales.

Now he’s giving away some of the strategies he’s
used to help those people do just that.  This one is
the “Fire Sale Mini-Launch.”

It’s a proven email campaign – a complete set of
templates  – you can use right away to easily
generate some fast cash quickly.

Go to his site – watch the video – then grab the
e-mail templates now, while they’re still available.
Use them to make a bundle right away…
Like this weekend!

Check it out at:

Blow Up Your Profts

Regards,

Kelly

P.S.  You could literally be using Paul’s e-mail
templates to generate fast cash for your business in
24 hours.  So please don’t miss this opportunity.
Download them right now at:

Blow Up Your Profits

Adrian La Fosse

Kelly’s webinars are always full of great info and insights! Anybody interested in getting articles and pages ranked leading to more traffic on your website should register for one of Kelly’s webinars.

______________________________________

Kelly,

Thank you so much for the webinar. It is so wonderful to attend training that’s more than just a pitch fest!!!!!!

When time permits, would you please forward information about how to get the PDF workbook you spoke about
at the end of the webinar.

Additionally, in another email, I wish to work out a Joint venture agreement. I have a few ducks to get in a row first.
(I live in Orlando, FL., and I’d need to avoid conflict with markets in which you already work. I will contact you within the next 10 – 14 days).

Again, thanks so much for the webinar.

Reggie Randolph
Orlando, Florida
_____________________________________

Thanks for the awesome Webinar Kelly

Scott Johnson
Littleton, Colorado
_____________________________________

Kelly,

I was just on the video training seminar. I asked about the VideoTrainingWebinarOne.pdf. You asked me to email you to get you to send it to me.

My name is Adrian La Fosse in Columbia, SC. I’m a real estate agent here.

Great seminar!
Thanks, Adrian

WATCH IN FULL PAGE VIEW FOR BEST EXPERIENCE!

In an exciting business move, Kelly Gerards has accepted a partnership with a major sales training organization, “The Training Center Group“, based out of Atlanta, Georgia. The Training Center offers online and offline training programs to direct sales professionals in 15 different markets such as Real Estate, Mortgage Brokers, etc. They currently have a subscriber base of about 2,000,000 sales professionals and independent businesses and are syndicated in over 2000 offline and online publications.

Kelly was contacted in April 2010 by The Training Center Group, after they had done some extensive research to find an expert in the field of “Video Marketing”, that had verifiable results. They approached Kelly, and his company Blanca Peak Technologies, about the opportunities for a new video marketing training program geared towards Real Estate Professionals. This niche naturally includes Mortgage Brokers, Loan Officers and Appraisers. The Training Center Group felt this was a marketing platform that many sales professionals could benefit from and should be exposed to, so now the initial training series is being launched to 5 other “Sales Professional Niches” such as Human Resource, Inside sales and others.

Kelly says, “This is an excellent opportunity to introduce this marketing platform and my experiences to the small business owner, and direct sales professional in a massive way…. truly, an exciting time for myself and my team!”

For more information and to get on the notification list for upcoming webinar trainings, register here and stay tuned for more updates and educational case studies: Video Marketing Trainings

“High rankings in Google search results are coveted by nearly all webmasters, but Google is constantly making changes to keep them on their toes. Actually, Google is said to make roughly one change per day.”

“Most savvy webmasters have learned by now that they can’t rely on Google rankings alone to drive traffic. This is why social media opportunities presented by networks like Facebook and Twitter have become so attractive. The way people search and obtain information is becoming more and more diversified, not only spread out around different applications (largely due to increased mobile usage), but also within search engines themselves.”

To Read the Entire Article, click here: Google MayDay Updates Strikes Again!!

It’s all about the real estate. As I’ve mentioned in many of my case studies…there’s only soo much space on the first page of Google, first one that dominates wins. Google results pages have historically been about simplicity. Any search “options” have been such a little part of the UI that, let’s be honest, hardly anyone knew they were there.

Before now, Google attempted to predict what users wanted by including universal search (such as news, videos, and images) right in the organic results. Most recently, social conversations (blog posts, twitter updates, etc.) have made their way into the SERPS. Today, a clear left navigation gives users quick access to specific vertical search features right from the results pages:

Read more: ‘Why Google’s Redesign….”

By Jason Anthony

To elevate their digital, online profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.

See the full article here.

This article and case study further verifies that if you aren’t getting the message about your business to the interweb, your competition most likely will…dominating the first page of the search engines. Such as the apartment complex, 300 units, is getting 14,000 hits per month on their blog site…do you think they ever lack finding tenants to fill any vacancies? NOT….DON’T THINK SO!

Did you know that a key component of real estate marketing is relationship marketing? A successful real estate professional should focus on customer trust in the same way an internet marketer does.

In both fields, trust and reputation are important. And once both are built, you should have no problem growing your marketing sphere of influence.

Let’s take a look at how you can use AWeber to your advantage in the email marketing and real estate worlds.

Why Build Relationships?

Building a good relationship with your contacts is a must in today’s marketing world. It can take you into the realms of stellar achievement both on the local and global marketplaces.

Also, a home can the biggest investment a family will ever make. It’s very important for people to have a high level of trust in you. This is the place their family is going to come home to; they’ll create many special memories there.

Once you have built this trust, your contacts will always come to you when they need something. In addition to this, your customer’s word-of-mouth business can prove invaluable.
Some Relationship Building Ideas for Realtors

Because of it’s dynamic nature, real estate marketing can lend itself to creative ideas. Building your reputation can be a unique adventure.

Here are a few that you may find helpful for your prospective referrals:
Local Email Newsletter or Blog

Instead of going for a sale every time you send out an email newsletter, why not offer your subscribers interesting information about their area, including:

* Local news and current events
* A historic blog about your local area
* Information about city or township related issues, regulations or laws
* Changes in homeowners association regulations, fees, events and news
* Local school district statistics and events

Broadcast Listings

As a Realtor, there are several events that you can use our email newsletter tool for:

* Getting a new listing
* Putting a listing under contract
* Closing a deal (either on the buyer or seller side)

I highly recommend segmenting your list when sending to these different categories. You can easily notify different types of people, based on which of the above events happened.
Open Houses

AWeber can be used to broadcast open houses as well as broker’s open houses to colleagues. You can have an email list for homeowners, let’s say, and a separate list for agents and brokers in the area.
Periodic CMAs

Why not send a monthly or quarterly Comparative Market Analysis, or CMA, to the people on your list? It will spark their interest and start a dialogue in case they are interested in buying or selling property.
Offer Free and Personal Help

What better way to gain trust as well as a potential client than to offer free information based on their needs? Not only will you learn much more about who they are, but you can develop the type of quality in your relationship that is so important.
Of Realtors and SPAM

It’s very important for Realtors to know which practices are acceptable and which aren’t. There is a bit of a difference between traditional real estate marketing as opposed to what is acceptable in the email marketing world.

Realtors use a technique called farming in order to reach out to people in their area. This can be done in the form of sending unsolicited postal mail to a given area, over long periods of time.

Farming to email addresses is considered SPAM – bottom line. Because SPAM is such a problem worldwide, it is completely unacceptable to send out unsolicited email to those who have never asked you for it. This includes people in your local board of Realtors, NAR, or from any type of directory.

If you have any questions about specific marketing practices, please feel free to contact us. We would be more than happy to answer your questions.
A Realtor Apart

The merger of real estate and email marketing can be a very exciting and lucrative one. If done correctly, it can add a new level to your creative approach and set you apart from the rest.

I invite you to take a look at a couple of previous posts about content for real estate emails, and real estate email tips.

Keeping the points above in mind, how can you use AWeber to establish and strengthen relationships? Share your ideas.

Ron GivensAWeber Affiliate Manager Ron Givens has been practicing real estate for over ten years, and in three different states. He has experience in both residential and commercial sales.

It has become increasingly quite evident that the convenience of the i-Phone, and now the i-Pad give you the ease of access to run your business and help you automate your social media marketing, but can it really blend it all together?