Part Two, Week Two: Video Marketing and Search Engine Marketing (SEM)
training, this is how I do it by Kelly Gerards.
These are the exact things I do on a daily basis, a few minutes a
day to get on the first page of Google, organically in less than
24 hours, and totally dominate…I mean rule the first page in days
and weeks…without pay per click or any other shenanigans!
Title: Part Two, Video Marketing and SEM Training
Date: Wednesday, March 10, 2010
Time: 1:00 PM – 2:00 PM EDT
After registering you will receive a confirmation email containing
information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
Space is limited.
Yesterday you saw the Harvey Mackay video book
campaign.
Now Mike Koenigs wants to show you how they
did it, the cool “stuff behind the stuff” on
putting a best-seller video marketing campaign together.
You’ve got to check this out:
Because video has become the new darling of search engines, many startups are rushing to create and post video on their websites. Just run a Google or Bing search on any topic, and links to video clips pop up right on page one. The reason for this is that search engines are tripping over themselves to provide blended search results–links to news, blog posts, photos, video and other specialized content all mixed together. To ensure video is included in the results, search engines give them preferential treatment.
Do’s and Don’ts
• Do post quality video on your website.
• Don’t post video to YouTube assuming that it will drive traffic to your site.
• Do submit to search engines both your videos and the pages on which they appear.
• Do contact your video platform provider to ensure your content is properly indexed and drives traffic back to your site rather than the platform provider’s.
• Don’t assume your video platform provider will point links from your video back to your site. Ask.
This trend presents startups that are able to produce quality video content with tremendous search engine optimization (SEO) opportunities. In fact, Forrester Research reports that compared with standard SEO techniques, a properly submitted video is 50 times more likely to achieve a first-page Google ranking. And because video is in such short supply, relative to other web-based content, the competition for search engine attention is less fierce.
Many startups and entrepreneurs are not yet taking full advantage of this opportunity. They are not using web-based video, are disregarding video SEO, or are trying but doing it all wrong.
Old-school SEO combines text, meta data, a linking strategy and site maps to raise a page’s search engine profile and ensure proper indexing. These techniques fall short for video, which has no text to index.
Although developers are improving search engine technology for discovering video, search engines need help in identifying and properly indexing video content. You cannot rely on a web crawler or bot to discover your website’s video. Instead, you must submit your video following each search engine’s submission and XML-serialization guidelines.
Carefully research each search engine to determine its requirements, keeping in mind that information provided online may be outdated. Also, avoid packing your video XML feed with meta data. “Most search engines ignore it or may even penalize your feed,” says Benjamin Wayne, CEO of Fliqz, a full-service, plug-and-play video solution provider in Emeryville, Calif. “Focus instead on including a descriptive title for your video in your XML feed.”
For optimum results, Wayne recommends including a permalink site map that reflects your XML feed so that search engines index not only your videos but also the pages on which those videos appear. Using the same title tags to label both the videos and pages tends to improve page ranking.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast.
Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter, according to the November 2009 report. The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business. For the Entire Article click here.
One of the big debates in the “Social Media Marketing” space revolves around..”Does this really work in driving traffic, building my primary business, and if so..how can you prove it?”
This is something that kept coming up with one of my clients.
I kept mentioning there had to be evidence on what ever “website analytic tool” his SEO company was using in tracking his primary websites. With this client I had created his blog, facebook, linked in, youtube, and twitter accounts with keyword rich content going out daily both in text and video….daily, so I knew the primary business site had to be getting traffic right? Keep in mind the angle on this account is Branding the individual as the expert, not branding the business…but driving traffic from the nerve centers, such as his blog, facebook, youtube accounts, etc. to the primary business, or money sites.
So here’s the proof, that over time..Social Media Marketing WORKS, CLICK HERE TO WATCH THE YOU BE THE JUDGE.
Here’s another case study about how quickly you can get ranked, not only once, but multiple times on the first page of the search engines with Social Media Marketing Techniques effectively with proper keyword and search term placement. This case study is for getting ranked with “Merchant Loans New York City” and “Business Cash Advance New York City”.
Over 60% of traffic on Google is video and even YouTube is being used more an more as a Search Engine, because people would rather watch video content for information than other platforms. The key though is using the right submission tools to massively get your content out to the search engines quickly, with content that has value, such as a frequently asked questions….not just a sales pitch.
So click here now, it’s only a few minutes long…straight to the point with real social proof.
And please, don’t hesitate to ask any questions, or make comments.