Grow More Than Grapes: Email List Building and Social Media for Wineries

Wine sales have slumped with the economy, and only slight recovery is predicted for 2010. Wineries are dipping into a vat of ideas to increase sales, and email marketing is bubbling to the top.

As a winery, email marketing lets you reach your regular visitors, area restaurants and retailers and even consumers separated by distributors. And it’s worth noting that millenials, the newest generation of wine drinkers, prefer their wine promotions online.

But to email these groups, you need them to subscribe first. Try these techniques for some creative list building that can make your emails just as popular as your gold-medal merlot.

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